Field Marketing Specialist
- Work with different Fortinet teams (e.g. EMEA Business Development, in-country Sales, and Demand Center) to ensure closed-loop lead generation process around direct marketing activities
- General coordination of the Italian region’s events such as end customer events and industry conferences. This includes the preparation and follow up for each event
- Creation of MDF Purchase Requisitions, invoices management and budget tracking
- Manage relationships with local agencies and track spend
- Provide reporting and analysis on Field Marketing Activities
- Work closely with different Fortinet teams to create database segmentation
- Localization review (website, assets and press releases) and creation/translation of posts for Social Media
- Other duties as assigned **Profile / Education / Experience**
- At least 5 years’ experience in IT Field in Italy
- Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: digital campaigns, call out campaigns, event management, high-touch tactics, etc.
- Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of sales teams
- Strong business acumen
- Ability to work cross-functionally to plan and execute successful marketing programs
- Ability to manage the planning and execution of programs in a deadline-driven environment
- Positive attitude, strong work ethic, responsive, strong organization and communication skills
- Good English language communication skills, both written and oral
- Bachelor's Degree in Marketing or related degree LI-KM1
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