Content Creator

THE ROLE

At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.

boohooMAN is looking for a creative, trend-obsessed Content Creator to help bring the brand to life across our social channels.

This role is all about understanding what our customer is engaging with, spotting trends before they peak, creating social-first content ideas and helping to deliver content that drives engagement, awareness and brand love.

You'll work closely with the Social, Marketing, Creative and Influencer teams to develop content that feels authentic, relevant and native to each platform.

This role will be based out of our Ancoats, Manchester office.

WHAT YOU'LL BE DOING

• Create engaging, social-first content for platforms including TikTok, Instagram and emerging channels.

• Develop creative content ideas that align with brand campaigns, product launches and cultural moments.
• Identify and react to social trends, viral moments and platform updates.
• Support the planning and execution of content calendars.
• Attend shoots, events and influencer activations to capture behind-the-scenes and real-time content opportunities.
• Work with influencers, creators and internal stakeholders to maximise content output.
• Write captions, content briefs and creative concepts that align with boohooMAN's tone of voice.
• Monitor content performance and use insights to optimise future content.
• Support community engagement and reactive social opportunities.

WHAT WE LOOK FOR

Essential

• Previous experience creating content for social media, either professionally or through personal platforms.
• Strong understanding of TikTok, Instagram and social media trends.
• Passion for menswear, fashion, sport and youth culture.
• Naturally creative with a strong eye for what performs well on social.
• Confident generating ideas and turning them into engaging content.
• Excellent communication and organisational skills.
• Ability to work at pace and manage multiple projects simultaneously.
• A proactive, collaborative approach with a willingness to test new ideas.

Desirable

• Experience within fashion, retail or lifestyle brands.
• Experience working with influencers and creators.
• Basic content editing skills using CapCut, Adobe Express or similar tools.
• Understanding of social media analytics and reporting.
• Naturally curious, culturally connected and always looking for the next big idea. Comfortable challenging convention and exploring new technologies, including AI, to create engaging content that stands out in crowded social feeds.

WORKING WITH US

At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact. 

WHY JOIN US

Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan

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