Senior ABM and Marketing Automation Manager

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.  

Why you'll love this role as Senior ABM and Marketing Automation Manager at Civica

The Senior ABM and Marketing Automation Manager drives Civica’s global account-based marketing strategy, leveraging Demandbase to identify, prioritise, and engage target accounts across Local Government, Health and Social Care, Education, Central Government, and Emergency Services in the UK, US, and APAC markets. You’ll lead programmatic and display advertising to support ABM target accounts, collaborating closely with the Paid Media and Social Manager for seamless execution. As Civica’s mar tech stack continues to evolve, you’ll also provide marketing automation expertise and deliver lightweight reporting, ensuring campaigns are both data-driven and commercially impactful.

 Key Responsibilities:

• ABM ownership: Own end to end account based marketing execution using Demandbase, covering account selection, intent data activation, and engagement tracking across 1:1, 1:few, and 1:many tiers.
• Target account planning: Build and maintain target account lists in collaboration with sales and marketing business partners, incorporating firmographic data, intent signals, and pipeline stage.
• Campaign orchestration: Design and orchestrate multi channel ABM campaigns aligned to Civica’s four commercial motions, Close Now, Fill the Pipeline, Retain and Protect, and Build for the Future.
• Platform ownership: Act as the primary internal owner of the Demandbase platform, including onboarding, adoption, and ongoing optimisation across regional teams.
• Programmatic and display advertising: Plan and execute programmatic and display advertising campaigns in support of ABM target accounts, working with the Paid Media and Social Manager on audience targeting, creative trafficking, and budget allocation.
• Marketing automation support: Support the build and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud, working alongside RevOps and data infrastructure teams.
• Reporting: Provide regular reporting on ABM engagement, account penetration, and programmatic and display campaign performance to marketing and sales stakeholders.

If you bring the following experience and skills, this role is the perfect fit for you:

• Account-Based Marketing expertise — Proven track record of executing ABM programs globally, ideally with Demandbase or similar platforms.
• Marketing automation proficiency — Hands-on experience with automation tools, campaign workflows, and reporting to drive measurable outcomes.
• Programmatic and display advertising — Ability to plan and execute targeted campaigns, collaborating with paid media and social teams.
• Data-driven mindset — Skilled in lightweight reporting, campaign performance tracking, and translating insights into action.
• Cross-market experience — Familiarity with diverse sectors such as Local Government, Health and Social Care, Education, Central Government, and Emergency Services across UK, US, and APAC.
• Collaboration and stakeholder management — Strong communication skills to align with internal teams and external partners for seamless execution.
• Martech stack maturity — Comfort working in evolving technology environments, contributing to process improvement and scalability.

Why you'll love working with us 

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect: 

We're all different - and we love this about us. 

We provide an inclusive, safe, and welcoming environment to all Civicans, new and old Focus on learning- there are heaps of opportunities to enable you to grow and be your best. 

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice. 

Flexible Work - we have comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work–life balance based on individual needs.

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.