Senior Product Marketing Manager

Location: London, hybrid, two days per week in the office

Salary: up to £65,000 per year

About us

At Arbor, we’re on a mission to transform the way schools work for the better. 

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. 

Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. 

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn. 

About the role

As a Senior Product Marketing Manager at Arbor, you will be a senior leader within our growing Product Marketing team. You will take true ownership of a core range of Arbor products—driving product differentiation, spearheading new feature releases, supercharging sales enablement, and accelerating product adoption.

Product Marketing at Arbor sits at the powerful intersection of Product, Sales, and Customer Success. Your mission will be to ensure our commercial teams are world-class advocates for our product, while ensuring our customers deeply understand and love the value Arbor brings to their day-to-day.

The Key Dimensions of Product Marketing at Arbor:

• Go-To-Market: Successfully collaborate with our Product team to launch high-impact new features and products.
• Sales Acceleration: Competitively position Arbor products to boost win rates and shorten sales cycles.
• Customer Success: Drive the adoption of key features to directly support customer retention, renewals, and NRR growth.
• Commercial Enablement: Ensure all frontline commercial teams are fully equipped to showcase Arbor at its absolute best.

Role Responsibilities

Planning & Strategy

• Shape and contribute to our annual Product Marketing strategy and roadmap for your dedicated product suite.
• Deeply understand our market, customer personas, and competitors, establishing yourself as the go-to internal expert whose insights directly inform company planning.
• Partner closely with our R&D teams to influence future product development based on market feedback.

Delivery & Results (Go-To-Market & Adoption)

• Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions.
• Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals.
• Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly.
• Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."

Storytelling & Sales Enablement

• Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring.
• Equip internal teams to masterfully articulate our product’s strengths and ROI.
• Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience.

Systems, Data & AI Innovation

• Keep a finger on the pulse of data quality and key performance metrics within Gainsight, HubSpot, and Salesforce.
• Champion the future of work: build, refine, and manage AI skills and custom agents to automate and supercharge product marketing delivery.

• SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence.
• Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives.
• Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives.
• Agile & Autonomous: Excellent project management skills; you thrive in a fast-paced environment and love having the autonomy to execute your vision.
• AI-Forward: Practical experience integrating AI tools into your daily workflows to enhance output quality, experiment, or accelerate delivery.

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks 
• Private Dental Insurance with Bupa 
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching) 
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year

Interview process

1. Phone screen
2. 1st stage
3. 2nd stage

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. 

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively  encourage applications from people of all backgrounds.