Head of Marketing, ASEAN, ASEAN Marketing, AWS
Head of Marketing for ASEAN responsible for building and executing marketing plans that deliver customer acquisition and retention programs necessary to power AWS growth in the region.
The role will use a combination of strong planning and hands‑on execution skills to plan, develop, execute, and measure demand generation programs and deliver marketing contribution to the sales pipeline. This is a true player/coach role requiring a leader who can operate between strategy and execution.
Key Job Responsibilities- Create compelling, results‑driven marketing plans, complete with market assessments that deliver identified objectives.
- Oversee implementation of the marketing strategy for ASEAN, including ABM campaigns, events, digital marketing, and PR.
- Lead implementation of marketing programs including lead‑generation activities, e‑marketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programmes.
- Organize, assist and implement marketing events such as AWS Summits, exhibitions, seminars, tradeshows and product launches.
- Manage and develop the marketing team on a day‑to‑day basis.
- Collaborate with sales teams; provide appropriate tools, materials and presentations to enable them to meet commercial objectives.
- Develop and execute customer‑driven, locally oriented marketing strategies that increase customer demand, sales, and positively impact AWS brand equity.
- 12+ years of professional non‑internship marketing experience.
- 5+ years of team management experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience driving direction and alignment with cross‑functional teams.
- Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging.
- Experience in strategic marketing management and market analysis; demonstrated ability to build and execute a strategy with clear goals and objectives aligned to business and service objectives, and support portfolio objectives.
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social.
- Experience leading across multiple locales.
- Experience working with AI and agentic tools to improve the efficiency and effectiveness of the marketing function.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
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