Performance Marketing Intern - Tamil (GyanTV)
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview:
As a Performance Marketing Intern (GyanTV), you will assist in executing and optimizing digital marketing campaigns to drive user acquisition and engagement for the GyanTV product across paid channels. You will work closely with the creative and analytics teams to analyze campaign performance, derive actionable insights, and help improve key metrics such as CAC, ROI, and conversions while building a strong foundation in performance marketing.
Key Responsibilities :
- Assist in the end-to-end execution of performance marketing campaigns.
- Optimize ads to improve performance metrics, including CAC and ROI.
- Collaborate with the creative and analytics teams to ensure cohesive
- strategies.
- Analyze campaign data and provide actionable insights to enhance results.
What You’ll Gain :
- Hands-on experience in growth marketing for a fast-growing startup.
- Opportunity to create real impact by contributing to vernacular advertising.
- Exposure to cutting-edge tools and marketing strategies.
- A collaborative and supportive environment to learn and grow.
- Strong analytical skills and attention to detail.
- Basic understanding of ad platforms like Meta Ads and Google Ads (preferred but not mandatory).
- Excellent communication and teamwork abilities
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