Salesforce Marketing & Lifecycle Manager
Salesforce Marketing & Lifecycle Manager
UDC Finance has grown alongside the businesses that have built our country’s economy like transport, forestry, agriculture and manufacturing, and we’re proud to be New Zealand’s finance company. We are one of the largest finance companies operating in the New Zealand market.
We're looking for an experienced Salesforce marketing
specialist to lead the development and optimisation of UDC's customer lifecycle
marketing capability.
This is a unique opportunity to take ownership of our
next-generation Salesforce ecosystem, including Marketing Cloud Next, Data 360
and Marketing Intelligence, helping us deliver more personalised customer
experiences, improve marketing performance and unlock greater value from our
first-party data.
Working across Marketing, Customer Experience, Data and
Technology, you'll combine strategic thinking with hands-on delivery to build
audiences, create automated journeys, drive lifecycle programmes, improve customer
retention and marketing measurement.
Key responsibilities:
- Own
and optimise Salesforce Marketing Cloud Advanced, Data 360 and Marketing
Intelligence. - Design,
build and optimise customer lifecycle journeys across acquisition,
onboarding, retention, cross-sell and reactivation. - Develop
audience segmentation and personalisation strategies using first-party
customer data. - Use
data and insights to improve customer engagement, conversion and
retention. - Partner
with digital media teams to improve audience targeting, attribution and
campaign performance. - Develop
reporting and dashboards that connect marketing activity to business
outcomes. - Maintain
platform governance, data quality, privacy and compliance standards. - Act
as UDC's Salesforce marketing subject matter expert and trusted advisor.
What we're looking for:
- 5+
years' experience in marketing automation, CRM, lifecycle marketing or
marketing technology. - Strong
hands-on experience with Salesforce Marketing Cloud. - Experience
developing and optimising automated customer journeys and lifecycle
programmes. - Strong
understanding of segmentation, personalisation and data-driven marketing. - Excellent
stakeholder management and communication skills. - A
proactive and commercially minded approach to problem solving.
Preferred experience:
- Salesforce
Marketing Cloud Next - Salesforce
Data 360 (Data Cloud) - Salesforce
Marketing Intelligence - First-party
data activation and audience management - GA4
and digital marketing analytics - Marketing
attribution and ROI measurement - Financial
services or other regulated industries
We are proud of our heritage, but focused on future growth alongside our customers’ success. As part of our team you’ll have access to a range of people focused benefits like flex working, a strong team culture, competitive salary, KiwiSaver, life insurance and trauma protection, subsidised medical cover and banking, and enhanced parental leave and childcare support. We value our teams diversity and offer a friendly and professional welcoming environment where we work together to help you be successful and develop your potential and your career.
If you're passionate about customer lifecycle marketing,
marketing automation and using data to create better customer experiences and
business outcomes, we'd love to hear from you.
Applications close COB Wednesday 19th August 2026.
Recruitment Agencies: Our Talent team do not require any recruitment agency support.
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