Licensing Director

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

For more information, visit www.zuru.com.

ROLE PURPOSE

The Licensing Director owns the strategy, performance, and growth of ZURU's Key Account licensing portfolio, spanning both ZURU Toys and other ZURU Edge brands — the partnerships with the largest, highest-profile entertainment studios, IP holders, and global brands that anchor the licensing business. Key Account strategy is shaped jointly with the Head of Licensing & Partnerships; this role brings the dedicated account management leadership, governance, and team structure to execute it and to expand these relationships globally.

HOW YOU WILL MAKE AN IMPACT

You will lead the Key Account team — sized and structured to flex as the portfolio grows — while partnering directly with the Head of Licensing & Partnerships on strategy. This is an account management role built around deep, multi-year, multi-brand relationships with a small number of the most significant partners in the business, using that depth as the platform to unlock new products, categories, markets, and commercial models globally, across both ZURU Toys and ZURU Edge.

CORE ROLES AND RESPONSIBILITIES

Key Account Strategy & Portfolio Growth

• Partner with the Head of Licensing & Partnerships to develop and execute Key Account strategy, aligned with long-term portfolio growth across ZURU Toys and ZURU Edge.

• Own the performance and growth of the Key Account portfolio across categories, translating strategic priorities into actionable roadmaps.

• Assess whitespace and identify opportunities to expand existing partnerships into new products, retail channels, categories, and markets.

Account Leadership & Business Development

• Own account management leadership for the most significant studio, IP, and global brand relationships — deep, multi-year, multi-brand partnerships built on long-term value.

• Build and manage executive-level relationships, serving as the primary business owner for key accounts.

• Develop annual business plans and joint growth strategies with strategic partners.

• Identify, evaluate, and prioritise new partnership opportunities of this calibre that drive revenue and expand the brand.

Global Expansion

• Drive global expansion of Key Account relationships into new markets, geographies, and categories.

• Stay informed on industry trends, competitive activity, licensing opportunities, and emerging IP to identify future partnership opportunities.

Contract & Deal Management

• Own contract governance and final approval across Key Account deal structures, minimum guarantees, and contract terms.

• Lead negotiation support and executive escalations on complex or high-value agreements.

• Partner with Legal to ensure contracts protect ZURU's commercial and brand interests.

Commercial Performance & Governance

• Own revenue, royalty, and margin performance across the Key Account portfolio, monitoring against targets and proactively addressing risks and opportunities.

• Lead quarterly business reviews, performance reporting, and executive governance across the portfolio.

• Partner with Finance on forecasting and royalty reporting accuracy.

Cross-Functional Leadership

• Partner with Product Development, Marketing, Legal, Supply Chain, and Finance to launch and scale Key Account partnership initiatives.

• Act as the escalation point for Key Account-related issues, resolving them with the right internal and external stakeholders.

Team Leadership & Development

• Lead and develop the Key Account team, with structure expected to flex as the portfolio and business scale.

• Mentor the team and build scalable ways of working, coaching toward the next level.

• Run regular 1:1s and team reviews to keep priorities aligned and workload balanced.

WHAT YOU WILL BRING

• 8-10 years' experience in account management, brand partnerships, commercial leadership, or licensing, with a track record of owning significant, high-value relationships.

• Proven track record growing strategic, high-value partnerships that deliver meaningful revenue and business impact.

• Experience in a people leadership capacity, ideally managing a small team.

• Experience managing complex, executive-level relationships across multiple stakeholders.

• Demonstrated success building annual business plans and driving commercial performance through partnerships.

• Strong strategic and analytical mindset, with the ability to translate growth opportunities into executable initiatives.

• Excellent negotiation, relationship management, and executive communication skills.

• Experience leading cross-functional initiatives across Product, Marketing, Operations, Finance, and Legal.

• A background in licensing, entertainment, or global IP partnerships is a plus; we equally value account management calibre from adjacent industries such as brand, retail, or commercial partnerships.

• Comfortable operating across time zones and geographies, given the global nature of the portfolio.

Based in Auckland, New Zealand. Candidates based in the US or UK will also be considered if willing to relocate to Auckland.

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth

• Health Benefits

• Global Opportunities

• Surrounded by an A Player Team

• Competitive Remuneration

• Lots of fresh fruit, coffee, pals fridge and more (optional)

ZURU – Reimagining tomorrow