Social & Content Creative - Toys

ZURU CREATIVE

Welcome to ZURU Social & Content Creative - where strategy, storytelling, technology, craft & creativity collide to fill feeds around the world with the best thumb-stopping, fomo-inducing, culture-defining ideas for our brands. We're building the best internal creative agency in the world and we need some big thinking creative weapons to lead the charge.

You're an idea machine with serious craft. You dream up campaigns that make people stop, feel something, and share it. You know the platforms, you live in culture, and you believe that the best work is always one bold idea away. Your craft is on point, kerned to pixel precision. If you want a place where your ideas actually get made, keep reading

THE ROLE

What You Are - The Big Thinker & Idea Generator You sit at the intersection of creative ideation and social fluency. You understand strategy and platform — but your real superpower is ideas. Disruptive, culturally-tuned, brand-building ideas that make our brands famous. You're a storyteller and a scriptwriter. A master of craft, curation, typography and art direction. And when the brief calls for it, you can pick up a phone, shoot a piece of content, and make it look effortless.

WHAT YOU'LL DO

Ideation & Creative

• Generate disruptive campaign ideas - concepts that challenge convention and make our brands impossible to ignore.

• Write scripts and stories that translate brand truth into thumb-stopping social content across every format.

• Lead art direction and curation - bringing a strong visual and typographic point of view to everything you touch.

• Use generative AI as a creative weapon - from ideation to visuals to copy, you know how to harness it to go further, faster.

Platform & Production

• Plan and understand social & content - you know what works on every platform and create with that knowledge baked in.

• Create and edit organic content - hands-on production capability, from shoot to post, at an organic level.

• Collaborate with S&C Managers and Creators to bring ideas to life with precision, energy and craft.

• Stay ahead of culture - constantly scanning platforms, trends and creative references to bring fresh thinking to every brief.

WHAT YOU BRING

Skills & Experience

• A portfolio of bold creative work - ideas with attitude, craft with purpose, results that prove it.

• Scriptwriting and storytelling ability - you can write a social script as naturally as you breathe.

• Art direction and design sensibility - strong typographic eye, curation instinct and visual standards.

• Generative AI confidence - already experimenting and producing with AI tools as part of your creative process.

Mindset & Energy

• Culturally obsessed - you don't just follow trends, you spot them first.

• Craft-driven - you have high standards and the skills to match. Average doesn't interest you.

• Collaborative energy - your ideas make everyone around you better, not threatened.

• Brand-builder mindset - you think beyond the post to how every piece of content earns its place in the brand story.

WHY ZURU

• Freedom - Ideas Actually Get Made: No death-by-committee. No endless approvals. Your ideas go from brief to live with the speed and backing they deserve.

• Scale - Global Canvas: Real budgets, real markets, real audiences across dozens of countries. Your work reaches millions.

• Culture - Best-In-Class Team: Working alongside people who are obsessive about culture, craft and ambition — inside a global company that backs big thinking.

We don't make ads, we make culture. If you're the one who makes it real - we want to hear from you.

ZURU Creative · Auckland, New Zealand · @lifeatzuru on Instagram or www.zuru.com.

About ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it.

As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

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