Remote Freelance Senior Digital Marketing Manager – City Unscripted

We help travellers discover places and pursue adventures that few travellers could find, are you ready for yours?

Founded in 2015 we are a trailblazing company that redefines the way travellers explore cities around the world. With a presence in 57 cities and 1000s of local hosts we have already made a significant impact in the travel industry. With substantial year on year growth, a record breaking 2024, awesome customer feedback, an incredible culture, the best people and a world class leadership we plan to scale to 100s of new destinations and we want you to help spearhead this journey.

If you’re a visionary marketing leader with deep B2C consumer brand growth experience who’s passionate about building digital brands we’d love to talk.
Needless to say you’ll be a digital heavyweight with a geeky obsession for all things customer acquisition & insights, in particular social media (Instagram / TikTok).

Your next adventure awaits…

The Opportunity at a Glance:

Freelance Senior Growth Marketing Manager
Remote for First 3 Months, Moving to Bi-Weekly
Negotiable Day / Retained Rate
Contract Duration: Ongoing

Company: Innovative Digital Travel Experience Company

Objective: Lead and scale a fast-growth, profitable global travel experiences business.

Your Skills: Digital Growth, B2C Growth, Digital Demand Generation, Digital Strategy, Paid Digital, Social Marketing, Team Leadership, Strategy Analysis, Customer & Data Insights / Analytics. Strong creative vision & direction.

Our Story:

We are City Unscripted.

Inspired by the authenticity of exploring a new city with a friend who lives there, we recreate this experience by matching our travellers with like-minded local hosts.

Our mission is to offer unique, personalised, and authentic city experiences that help travellers form a genuine connection to the city and its people through our handpicked local hosts.

We’re growing faster than ever, with year-on-year revenue growth. Operating profitably and well-funded, we’re ready for our next phase of scale—and you could be a key part of our future success!

We’re a small, travel-obsessed team of 40 people globally based, eager to welcome a Growth Head of Marketing to lead our marketing efforts.

Our Values:

// Enthusiastic and Committed
// Collaborative and Inclusive
// Adaptable and Innovative
// Respectful and Empathetic
// Transparent and with Integrity
// Culturally Aware and Knowledgeable
// Committed to Sustainability and Personal Responsibility
// Promoting Positive Work-Life Balance and Fun!

The Opportunity:

We are seeking an experienced and strategic freelance marketing leader to drive our ambitious growth through digital and social channels. Reporting directly to the CEO, you will develop and execute growth strategies, spearhead customer acquisition initiatives, and drive revenue expansion.

You will be supporting & leading CRM and Paid Social resources as well as devising and executing new growth strategies, in particular harnessing social media opportunities more widely.

As a key member of our leadership team, you will play a pivotal role in shaping the future of the company and positioning us as the go-to choice for travellers seeking exceptional, authentic experiences worldwide.

Heads-up (what’s already in place):

Work within an established brand – This role focuses on execution within existing brand guidelines rather than defining the brand identity.
Data-driven website improvements – CRO and website tweaks based on performance data will be passed to our Product & UX team who run UX & UI.
Focus on performance-driven content – You’ll oversee content that drives measurable results, while brand/editorial content falls under the CXO’s remit.

Your Key Responsibilities:

+ Collaborate with team to build an end-to-end digital marketing machine for a fast-growing B2C brand
+ Develop a robust, sustainable, and data-driven digital marketing playbook to acquire and convert customers for City Unscripted’s global expansion
+ Lead Social Growth – Drive engagement, acquisition, and brand presence through social media, influencer collaborations, and community engagement
+ Revenue Optimisation & Conversion Rate Optimisation
+ Craft and execute comprehensive growth strategies aligned with our vision
+ Utilise data-driven insights to identify opportunities and optimise performance
+ Champion a culture of experimentation, encouraging innovation in marketing approaches
+ Cultivate strategic partnerships and alliances to expand our global presence
+ Stay ahead of industry trends, competitive landscape, and emerging technologies

You’ll Be a Great Fit If You Have:

+ 5+ years of digital growth experience
+ Significant experience in a similar role within a consumer brand
+ Proven track record in developing and executing social-first growth strategies within a fast-growing B2C business
+ Expertise in targeting and converting US-based consumers
+ Deep understanding of paid digital, CRM, social, influencer, affiliate, search, and organic strategies
+ Demonstrated success in driving material revenue growth
+ Experience managing a team, high-performing agencies, and working with senior leadership
+ Strong analytical and data-driven decision-making skills
+ The ability to work lean and fast in a start-up environment
+ A passion for travel, authentic experiences, and community-driven growth

Interested? Apply here for a fast track path to our leadership team

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